![]() ![]() ![]() ![]() Her brand got a boost when Nordstrom and a few upscale children’s clothing boutiques started carrying it. On social media, fans of the brand have formed groups to show off their hauls, complain about what they can’t get and bond over their attempts to resist yet another shopping spree. But for some parents Kate Quinn is almost impossible to resist. Thriving online markets are typical for things like Supreme box logo sweatshirts and Hermès handbags, not baby clothes. “It’s all a game of who has the fastest internet,” she said. Rachel Red-Horse, a teacher in Hawaii who discovered Kate Quinn a few years ago, said that shopping for her two young children has become a retail blood sport. After a new collection sells out, often within minutes, a vibrant resale market springs up on sites like Mercari and Facebook Marketplace, where Kate Quinn clothes and accessories fetch dollar amounts many times the original retail price. On drop days, the staff finds itself slammed with web orders for the latest ruffled onesies, tiny cardigans and soft swaddling blankets. People who work at Kate Quinn, a fashion brand that specializes in clothes for children and babies, say they feel like hiding under their desks whenever a new collection goes on sale. ![]()
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